The Ergatta Experience
An action-packed gameplay trailer defining a new fitness category
- 2022
As one would for a best-selling video game, I produced a mixed-animation fly-through of Ergatta’s game experiences and training features.
Ergatta’s sales reps struggled to share what made its game-based platform appealing to a market that was predominantly male, data-driven, and competitive. Collaborating with the awesome team at Ravie.co, I merged new animations with repurposed lifestyle B-roll to create a seamless story at a fraction of the cost.
Truly a new backbone of Ergatta’s digital presence, the trailer and its cutdown content yielded a 15% conversion increase in paid prospecting campaigns, 70% higher click-through rates, and an 8% lower customer acquisition cost.